Job Description – Lead Generation Executive (IT Services)

Position

Lead Generation Executive

Experience: 1–2 Years
Employment Type: Full-Time
Location: On-site

About the Role

We are looking for a proactive and target-driven Lead Generation Executive to join our growing Business Development team. The ideal candidate will have hands-on experience in identifying and engaging potential clients for IT services through outbound prospecting. You will be responsible for generating qualified leads, building a healthy sales pipeline, and scheduling meetings for the Business Development team.

Key Responsibilities

• Identify and research potential B2B clients across domestic & international markets.
• Generate qualified leads through LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Clutch, company databases, and other prospecting platforms.
• Execute outbound lead generation campaigns through cold emails, LinkedIn outreach, cold calling, and follow-ups.
• Qualify prospects by understanding their business requirements, decision-making process, budget, and project timelines.
• Schedule discovery calls and meetings for the Business Development/Sales team.
• Maintain accurate prospect information, activities, and pipeline updates in CRM platforms.
• Work closely with the Sales and Marketing teams to improve lead quality and campaign performance.
• Consistently achieve monthly lead generation, meeting, and activity targets.
• Stay updated with industry trends, emerging technologies, and competitor offerings to identify new business opportunities.

Required Skills & Qualifications

• Bachelor's degree in Business, Marketing, IT, or a related field.
• 1–2 Years of experience in Lead Generation, Inside Sales, or Business Development within an IT services or software development company.
• Preferred: Candidates with knowledge of IT services such as Custom Software Development, Web & Mobile App Development, Cloud Solutions, SaaS, AI/ML, or Digital Transformation.
• Experience with CRM platforms such as HubSpot, Salesforce, or Zoho CRM.
• Hands-on experience with LinkedIn Sales Navigator, Apollo.io, Lusha, ZoomInfo, or similar lead generation tools.
• Excellent verbal and written English communication skills.
• Strong research, negotiation, and relationship-building skills.
• Self-motivated, target-oriented, and capable of managing multiple outreach campaigns simultaneously.

Preferred Skills

• Experience generating leads for domestic & international markets.
• Familiarity with email automation and sales engagement tools.
• Ability to analyze outreach performance and optimize campaigns based on data.

Key Performance Indicators (KPIs)

• Qualified leads generated
• Meetings scheduled with decision-makers
• Sales Qualified Leads (SQLs)
• Outreach response and conversion rates
• CRM data accuracy and pipeline management
• Monthly target achievement